All products, services, or links mentioned on my website are for products and services that I have personally used and/or recommend. Some of the links are affiliate links. This means if you click on an affiliate link and purchase an item, I may receive an affiliate commission at no extra cost to you. All opinions remain my own.
Including these three things will improve your Instagram bio to make it more readable and clear in what your business offers. Have you ever clicked onto an Instagram account and had no idea what the page was about?
Now is a good time to review your bio to ensure your readers won’t have that problem when they look at your account.
Think of the bio section of your Instagram profile as your Instagram business card. Like your Facebook cover photo, the bio section provides an opportunity to show off the best features of your vacation rental.
You have just a few seconds to capture the attention of someone visiting your Instagram profile page. Use the bio section to get the reader interested in knowing more about your vacation rental property.
Your bio is a section of your Instagram profile. To edit your bio, click on “Edit Profile” from your Instagram business page. Then, begin improving your Instagram bio section.
Instagram limits the number of characters in the bio. Therefore, you’ll want to consider this limitation when deciding which information you wish to include.
Most importantly, the Instagram bio should provide your readers with a brief description of your vacation rental property.
In addition, list some of the property’s unique amenities (stone fireplace, hot tub, fantastic views, secluded, downtown, etc.).
The number of bedrooms, bathrooms and the number of people your vacation rental sleeps is another bit of useful information.
Here is an example of the bio on my vacation rental’s Instagram account – @asburycottage.
Secondly, icons and hashtags are a unique way to improve your Instagram bio.
By using icons in place of actual words, you’ll have more character spaces available to use in the bio. Additionally, icons make the Instagram bio more eye-catching.
Hashtags are searchable on Instagram, so this provides another way to be found on the platform. Recently, Instagram updated the platform to allow for following hashtags.
Include hashtags that you expect your target audience to be following or searching, such as area attractions, destination city, beach name, etc.
#TrendyTip – create a branded hashtag and use it in your Instagram bio and on your Instagram posts to help promote your business.
Improve your Instagram bio by adding a call-to-action. The call-to-action should direct the reader to a link you have included in the Instagram profile. The profile is the only area that provides a clickable link on your account page.
Words such as “book now,” “book online,” “check rates,” “check availability,” or other click action text encourages the reader to take action.
In addition, Instagram posts can include calls-to-action such as “Link is in the Bio.”
Consider linking directly to a new blog post. Include “Link in Bio” on your Instagram stories promoting your blog. Read my blog post about how to use Instagram stories in your vacation rental business here.
#TrendyTip – You can change the website link in the Instagram profile at any time.
Depending on your call-to-action, you may want to change the link in the Instagram profile. The profile link is a great way to get people onto your email list through a lead magnet link.
Hopefully, you haven’t learned anything new here, and you’re on top of the game when it comes to your Instagram Marketing. However, if you did learn something new, the good news is that it’s easy to make these little changes.
Learn more about how to effectively market your vacation rental on social media, in my Facebook & Instagram Course Exclusively for Vacation Rental Hosts.
You’ll learn unique marketing strategies for social media that will generate more revenue for your business.
Social Media Marketing Bootcamp is a self-paced, 5-Part course designed exclusively for vacation rental owners. The content will be specific to the vacation rental industry, and you’ll have access to exclusive content, worksheets, and questions/answers as you move through the course.
Learn more about how to effectively market your vacation rental on social media, in my Facebook & Instagram Course Exclusively for Vacation Rental Hosts.
Here are some of the topics included in the Social Media Marketing Bootcamp Course:
Take the quiz to find out how the Social Media Marketing Bootcamp course will help your vacation rental business.
After taking the quiz, you’ll see a personalized report explaining whether you’re a good candidate for the course.
You don’t want to miss any of my weekly vacation rental management and marketing tips! You’ll also get my FREE Download – 9 Steps to Preparing Your Vacation Rental Business to #BookDirect!
Would you like to take Direct Bookings for your vacation rental, but you don’t know where to start? Evaluate where you are and what steps you need to take to gain back control of your vacation rental business. It’s not as hard as you might think.
Learn what Trendy Hospitality is all about. And learn more about me and why I have such a passion for vacation rental management and marketing.
I would jump for joy if you’d share my blog posts on your favorite social media platforms, including Facebook groups ! ↓
All products, services or links mentioned on my website are for products and services that I have personally used. Some of the links are affiliate links. This means if you click on an affiliate link and purchase an item, I may receive an affiliate commission at no extra cost to you. All opinions remain my own.
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