All products, services, or links mentioned on my website are for products and services that I have personally used and/or recommend. Some of the links are affiliate links. This means if you click on an affiliate link and purchase an item, I may receive an affiliate commission at no extra cost to you. All opinions remain my own.

5 Things You SHOULD Have on Your Website

Whether you have your own website, or you’re only listed on VRBO or AirBnb, there are some things you SHOULD include to be successful.

After you’ve read through this list of “5 Things You Should Have on Your Website”, read “7 Things You MUST Have on Your Website” – if you haven’t done so already.

Also, be sure to check out my additional tips down below. In these links, I deep dive into some of the items I have mentioned.

Also, visit the Learn With Me page for additional ways to take your marketing to the next level.

#1 Lead Magnet

Your email list is one of the most important and valuable assets in your vacation rental business. A lead magnet is a piece of downloadable or emailed content (a checklist, a helpful article, a newsletter, a printable worksheet, etc.). The lead magnet is meant to entice the guest enough that they are willing to provide their email address to you in exchange for access to the content. Having an email list to market to is crucial in getting repeat guests as well as new guests.
#2 About the Owner

Guests want the security of knowing who they are renting from. There are so many articles about scammers out there, guests are leery - and rightfully so. A good "About the Owner" section on your website will give the guest peace of mind that the person they are booking with is legit. It also provides an opportunity for you to tell a story about your property and/or your rental destination. Be creative, share photos of yourself, and entice the guest with your words of affection for the area and your vacation home.
#3 Calendar of Events

A calendar of events helps your guest plan their vacation. It may even provide an opportunity for a repeat booking. Many guests like to feel they are a part of the community in a vacation destination they love. By participating in local events, they get a chance to mingle with locals and learn more about the day-to-day activities in the area. The calendar of events may also give them information about big events that will affect traffic, wait times at restaurants, etc. that they may want to avoid.
#4 Instant Booking

These days everyone is impatient. Just as online instant quotes are a MUST, instant booking is almost as important. Even if your listing accepts instant bookings, you still have the opportunity to vet your guest before you accept the reservation. Making your guest wait 12, 24 or even 48 hours for a confirmed reservation is hurting your business. There is a finite amount of time the guest will be willing to wait to have a guaranteed reservation. Don't lose out because of your paranoia.
#5 Blog

Blogs are a big thing these days...in fact, you're reading one right now! As much as we hate to admit it, guests are not coming on vacation just to relax in your 3 bedroom, hot tub, great views vacation rental. Yes, that's part of it, but they are coming to a vacation destination. If you are't selling them on all the activities, events, local scenery and excursions, you're not marketing your property correctly. If all you're advertising is your property, you're "telling, not selling". Blogs are extremely helpful in getting guests excited about their vacation. Be a vacation guest helper by providing frequent blog posts about all the new and exciting opportunities for fun in your area.

Additional Tips

You don’t want to miss any of my weekly vacation rental management and marketing tips! You’ll also get my FREE Download – 9 Steps to Preparing Your Vacation Rental Business to #BookDirect!

♦ FREE Download ♦

#BookDirect

9 Steps to Prepare Your Vacation Rental Business to #BookDirect

Would you like to take Direct Bookings for your vacation rental, but you don’t know where to start? Evaluate where you are and what steps you need to take to gain back control of your vacation rental business. It’s not as hard as you might think.

Learn what Trendy Hospitality is all about. And learn more about me and why I have such a passion for vacation rental management and marketing.

Share this post:

I would jump for joy if you’d share my blog posts on your favorite social media platforms, including Facebook groups ! ↓

All products, services or links mentioned on my website are for products and services that I have personally used. Some of the links are affiliate links. This means if you click on an affiliate link and purchase an item, I may receive an affiliate commission at no extra cost to you. All opinions remain my own.

I recommend Vistaprint!

Vistaprint is my "go-to" source for all my professional printing.
~ the price
~ the quality
~ fast shipping

+ business cards
+ magnets
+ postcards
+rack cards
+ notepads
+ more!

Click Here

My website is built using WordPress and is hosted by Bluehost. The rates are very reasonable and they give you plenty of hosting space and powerful features under the basic plan.